This advantage of Instagram Reels social network never ceases to surprise us by adding new features to Instagram Reels, its bid to compete with the TikTok boom. Instagram’s flagship service allows users to create dynamic videos (now 60 seconds), add music and use the various editing tools with augmented reality, similar to some features that made TikTok unique.
In recent months, Instagram Reels has quickly become the new space to produce short and profitable content for both brands and influencers. Do you want to be an expert in Reels?
In this article we will tell you what Instagram Reels is all about, how to create short videos, what are its main functions and the best reel tricks to get the most out of it.in addition, we will give you some ideas for Instagram Reels and we will share with you the songs that are trending on Reels to make your videos go viral.
what is Instagram Reels?
Instagram Reels allows you to record and edit short videos that, until a few months ago, had a maximum length of 30 seconds. But, we bring you good news! Now Instagram has extended the length of its reels to 60 seconds, so you can introduce more content in your videos.
With this new feature you can create short, funny and fun videos so you can share them with whoever you want. You can also add Instagram filters, music to your reels or use the original audio to record whatever you prefer.
Use your feed to share these videos with your followers and if your account is public you can have a greater reach since your content will appear in the “explore” section of this social network. You can also create Instagram filters and use them in your videos.
Enter Instagram Reels from your Android phone or iPhone and try it out, because it is very easy to use the function and start gaining followers.
Image: Freepik
how does Instagram Reels work?
Juan Sandoval, teacher of the Creating videos for social networks course, explains some of the things to keep in mind to make Instragram Reels or any other video format for social networks:
“To start developing your concept you need to see a lot of references, you can get inspired by movies, YouTube videos, youtubers and instagramers. All this will help you nurture the content. You must have your references, you must have evaluated your competition, and you must be clear about the idea you are going to develop. Likewise, you must know what elements you are going to use and what formats you are going to work with”.
If you want to learn how Instagram Reels works and how to create short videos, start taking note, because here we explain it in a few simple steps:
Create Instagram Reels
– In the Instagram Stories camera menu you will see the new Instagram Reels icon.
– It is located right after Story in the bottom menu.
– You can select the audio you want by tapping the “music” button and you will find sounds from different artists.
Image: Later.com
– Choose also the speed of your video and the duration using the timer. Plus add effects or explore filters and use the one you like the most.
-you can hold the capture button to record or upload a video to Instagram Reels from your camera roll.
– Just like TikTok videos, you can start and stop recording several times during the 60 seconds by holding down the record button.
– When you’re happy with the recording, start editing your video. Use the drawing and text tools or select Instagram stickers.
– You can edit the cover photo with a thumbnail of your video or add it from your images. And the most important step… share your great creation! You can post it on your Instagram Stories, in the “Explore” section, in the “Reels” tab of your profile or in your feed. it’s up to you!
Main features of Instagram Reels
These are the main features of Instagram Reels. Take them into account when using Instagram’s new feature and make the most of it!
A “Explore Reels” section will automatically appear (check your Instagram).
You will see in the “Explore” section videos from the most popular and trending accounts.
If your reel appears in “Explore”, you will receive a notification. Featured videos are chosen by Instagram, this will help you discover content that entertains and inspires you.
Image: Instagram
Just like TikTok, if you find an audio or music you like you can click on “use audio”.
You can upload your own music or audio to Instagram Reels.
AR effects: if you want to record multiple clips on Instagram Reels with different effects, you must first select an effect from the Instagram gallery.
Alignment: you can align objects from your previous reels before recording the next video. This will create fun transitions.
Instagram Reels vs. TikTok: similarities
In order to compare both apps , it is important to talk a bit about what TikTok is and what is its similarity to Instagram Reels.
Instagram’s new tool is very similar to TikTok videos. Both apps have the possibility to create videos the way you want using filters and other editing options.
In just a few short years TikTok has become an important and staple within Internet culture and for Generation Z. It has over 2 billion downloads thanks to its short video format where users can participate in challenges, such as lip syncing, dancing to a song, comedy skits and more.
Instagram Reels’ direct competitor has many video editing tools and also allows you to make a voiceover recording to add to your videos.
Image: Trecebits
Instagram Reels vs. TikTok: how do they differ?
Instagram Reels has the option of direct messages, while in TikTok you cannot send a video as a message. This is a great advantage if you want to share a video privately.
Shah, Instagram’s product manager, says Instagram Reels differs from TikTok in giving users a more developed augmented reality platform.
“[TikTok] certainly didn’t invent short-form video, but it innovated it. We’ve made it clear that formats in the past were inspired by other companies…. I think consumers having choices results in better products.”
TikTok has a wider selection of editing tools, you can add voice-over effects and templates for creative format sharing. Reels, meanwhile, is more limited, having only Instagram’s filters and effects.
However, Reels has updated its editing features. Yes, now you can cut and delete clips, plus you can extend the timer to start recording from 10 seconds, so you have more time to prepare your video. now you have no more excuses to keep creating content!
Source: El Comercio
can you insert advertising in short videos? Of course you can, TikTok allows you to promote a product or service in the Feed, such as TopView, launch challenges with a brand’s hashtag, among other digital marketing strategies.
In the case of Instagram Reels, the best option is to advertise through content creators to promote the product in their reels. However, Instagram has launched its new “Shopping in Reels” feature, a button to introduce purchases through videos. We’ll explain how to make use of Instagram Shopping later on.
Finally, the most important difference we’ve found between the two social networks is that Reels is just a feature of the Instagram app, not a separate platform.
In contrast. TikTok is a social network designed exclusively for short videos. Users use both apps in very different ways. If you use IG you will see posts, stories and photos, while in the TikTok app you will only see videos.
Learn more about the differences between Instagram Reels and TikTok in this WP Live:
In conclusion, we believe that choosing which one is better for you will only depend on what each platform offers you and the content you want to see.
For us, both apps offer interesting things, so now we’ll just have to keep exploring Instagram Reels to see what fun and creative things the next year brings us.
Tips for Reels
still have some questions about how Instagram Reels work? we’re here to help you out and make you a Reels expert!
With these Instagram Reels tricks you’ll be able to make all the videos you want right in the palm of your hand.
how to record reels without pressing the button?
You’ve probably recorded Instagram stories and come across two ways to record: the normal mode, where you have to leave the button pressed, and the hands-free mode, where you tap once to start recording and once to stop recording.
In Reels you can do a mix of both: the record button is used to make the video by pressing and tapping.
Single tap the record button without holding it down and immediately the seconds start ticking away. Press and hold the button to stop recording. And you’re done!
how to record reels in several takes?
The great advantage of recording videos in Reels is that you can record them in several takes. Just click on the record video button and stop every time you want to record another clip.
Now that the reels are 60 seconds long, you can make as many clips as you want. At the end, all the fragments will be shown in the video, one after the other.
Source: El Español
how to trim the duration of clips in Instagram Reels?
If you have recorded one clip too many or a fragment is not synchronized correctly with the music you have added to your Reel, don’t worry! You will be able to adjust the duration of a clip or trim it as well.
Just tap the left arrow, press the scissors button and then use the sliders to determine when the clip starts and ends.
how to add music to reels?
A video without background music is unlikely to make an impact on users. That’s why in Instagram Reels you have the option to add snippets of a song to your videos. Note that you won’t be able to add music to a specific clip, but it will be applied to the entire reel.
First, click on the music note button, then select the song you want to add (you will see the current songs or you can also search for more in the Browse option). Finally, choose the fragment you want to add to your video and you’re done!
how to use an original audio from another reel?
Just like TikTok, on Instagram Reels you can add audio from another reel to your video. But, this requires a little more effort.
To do this, you have to select the video you want to extract the audio from, click on “original audio” and finally click on “use audio”.
Source: Infobae
how to align clips in Instagram Reels?
If you want your reel to look as if you had recorded without any pause, the alignment tool will help you do it. This feature allows you to see the frame where you left the previous clip and follow it so that the jump doesn’t look bad.
Record a clip, then press the align button (the two overlapping frames). Align the camera with the previous frame and record the next clip. you’re done!
how to add effects in Instagram Reels?
want to add a vintage style or change color in your reels? It’s possible to do it with Instagram filters, as they are the same ones you use in your stories.
All you have to do is select the smiley face icon, select the filter you want to use, and if none of them convince you, you can explore more effects in Instagram’s filter store.
Source: The Personal blog
how to use videos from your gallery in Reels?
If you have recorded videos in your gallery that you want to add to your reels, you can do so. Keep in mind that if they are longer than 60 seconds, you will have to trim them.
Click on the button to add videos from your mobile in the lower left corner of your screen or you can also swipe up. Select the video from your gallery that you want to add to your reel and that’s it.
how to use the “green screen” on Instagram Reels?
Instagram prepared this tutorial to explain how to use the famous “green screen” and turn your backgrounds into whatever you want.
can you imagine making videos in the style of the big Hollywood productions? Learn step by step how to use the green screen in Instagram Reels.
Image: Instagram
how to share a reel on Instagram?
Once you’ve recorded your reel and you’re satisfied with it, you can easily post it on your Instagram profile. It’s easier than you think, it’s the same as posting an image or video. you can also send it as a direct message (DM) to a person or even add it to your Instagram story!
Here are the ways to share your Reels on Instagram:
Instagram Feed
The first option is to share your video through the “Reels” tab, which will place your reel on your profile and in your followers’ feeds as an organic Instagram post.
1. First, tap the preview to choose a cover image.
2. to adjust the cover of your reel on Instagram drag your finger along the timeline at the bottom of the screen until you find a still image you like. You can also choose a cover image from your phone’s gallery.
3. Now you can add the description to your reel, just tap the text box to write the lines that will accompany your video. Remember to add hashtags so you have a better chance of your video appearing in the feed of several Instagram users.
4. Finally, it’s time to share your reel on Instagram. If your account is public, people who don’t follow you will be able to see it when they browse the “Explore” tab. This way, your reel will be publicly visible on your profile.
Activate “Share also in feed” (not present on private accounts) to share a video with your followers.
Instagram Stories
The same method above can also be used to share a reel on your Instagram Stories. This way, everyone on your friends list can enjoy your video. Alternatively, if you have a “Best Friends” list set up, you can decide the audience for your reel story.
The “Stories” tab also allows you to send the reel as a direct message to someone or a group.
how to share someone else’s reel on Instagram Stories?
You’ve probably seen a video of your favorite instagrammer and want to show it to your followers, well to share someone else’s Instagram reels you just need to open the video in full view mode and click on the paper airplane icon.
From the pop-up menu, you can share the reel in your story or send it via DM to another user.
how to add captions to Instagram Reels?
Using captions on Instagram Reels will help you create a more inclusive and accessible account for everyone. here’s how to add them!
1. tap the “Text” icon at the top right of the Instagram Reels interface.
2. Then, click the “A+” icon and add text by changing the style, color and size.
With the latest Instagram update you can animate the text. Just click on the “=A” icon and bring captions to life on your Instagram reels.
These are some Instagram Reels tricks you can use, now you just need to let your creativity fly in your videos and make your followers’ mouths drop open.
how to use Instagram Reels for a business?
do you want to increase the reach of your products or services? Instagram Reels helps you boost your business. This Instagram video format is ideal for presenting your product catalog in the most creative, innovative and fun way possible.
Now you can add a shopping cart in a reel and make calls to action through its new feature.
Instagram is not lagging behind and continues to update with the aim of displacing TikTok. The social network has added a new feature: Shopping in Reels. How does it work? It consists of a shopping button within the short videos offered by the platform.
Both content creators and brands will be able to add shopping indicators to their Reels so that users can access the products directly, and thus obtain more information.
With this launch, Instagram now offers the option to make purchases through all its formats: feed, stories, IGTV, live and now Reels.
At the moment, only a few brands are already taking advantage of this functionality. Little by little it is coming to more Instagram profiles, so be patient if you don’t have it enabled yet, the good things always come to those who wait.
Image: The Verge
Ideas for Instagram Reels
need some Instagram Reels ideas? Take note of how you can create viral Instagram reels by trying these exciting content ideas that can work for your brand. get inspired and create fun reels!
Take your followers behind the scenes
Open the curtain and show your audience some behind-the-scenes action. Whether you’re an influencer or a company, creating a behind-the-scenes reel can be easy and effective!
Your followers are curious about how your product is made and what it’s like to work for you. Take the time to share this with them, through a short and dynamic video.
Apply storytelling and tell your followers who you are
If you create a reel on Instagram introducing yourself or telling about your brand’s story, you will generate closeness with your audience. Since Reels appear in the “Explore” tab, you have the opportunity to get to know or share more about your brand with thousands of new followers.
For example, you can tell how to be a content creator, so take advantage of this idea of Instagram Reels.
Offer tips and tricks to your audience
If you’ve run out of ideas for Instagram Reels, tips and tricks are a good place to start. Regardless of your industry, this idea for Instagram Reels has valuable information that can help your audience.
Whether it’s sharing style tips and outfits, or tricks for taking photos at home, the creative options are endless.
Join a new trend
one way to get your Instagram reel in front of more users is to join a trend! Just like on TikTok, trends come and go, so it’s a good idea to keep an eye out.
Scroll through the “Explore” tab and check out the Reels that other brands are doing and if you notice a trend, jump on it!
Or, why not create your own trend? Make a dance, a challenge or a hashtag and ask your followers to join in on the fun. maybe you can even encourage them to create their own!
Make “How-to” style instructional videos.
From showing your followers how to make the perfect cover for their Instagram Reels, to how to make an easy food recipe, there are plenty of ways you can create fun how-to reels.
Don’t be scared off by the length of a reel, there are many creative ways to maximize the time. just let your imagination run wild!
Top features of Instagram Reels
These are the main features of Instagram Reels. Take them into account when using Instagram’s new feature and make the most of it!
A “Explore Reels” section will automatically appear (check your Instagram).
You will see in the “Explore” section videos from the most popular and trending accounts.
If your reel appears in “Explore”, you will receive a notification. Featured videos are chosen by Instagram, this will help you discover content that entertains and inspires you.
Image: Instagram
Just like TikTok, if you find an audio or music you like you can click on “use audio”.
You can upload your own music or audio to Instagram Reels.
AR effects: if you want to record multiple clips on Instagram Reels with different effects, you must first select an effect from the Instagram gallery.
Alignment: you can align objects from your previous reels before recording the next video. This will create fun transitions.
Instagram Reels vs. TikTok: similarities
In order to compare both apps , it is important to talk a bit about what TikTok is and what is its similarity to Instagram Reels.
Instagram’s new tool is very similar to TikTok videos. Both apps have the ability to create videos the way you want using filters and other editing options.
In just a few short years TikTok has become an important and staple within Internet culture and for Generation Z. It has over 2 billion downloads thanks to its short video format where users can participate in challenges, such as lip syncing, dancing to a song, comedy skits and more.
Instagram Reels’ direct competitor has many video editing tools and also allows you to make a voiceover recording to add to your videos.
Image: Trecebits
Instagram Reels vs. TikTok: how do they differ?
Instagram Reels has the option of direct messages, while in TikTok you cannot send a video as a message. This is a great advantage if you want to share a video privately.
Shah, Instagram’s product manager, says Instagram Reels differs from TikTok in giving users a more developed augmented reality platform.
“[TikTok] certainly didn’t invent short-form video, but it innovated it. We’ve made it clear that formats in the past were inspired by other companies…. I think consumers having choices results in better products.”
TikTok has a wider selection of editing tools, you can add voice-over effects and templates for creative format sharing. Reels, meanwhile, is more limited, having only Instagram’s filters and effects.
However, Reels has updated its editing features. Yes, now you can cut and delete clips, plus you can extend the timer to start recording from 10 seconds, so you have more time to prepare your video. you no longer have any excuses to keep creating content!
Source: El Comercio
can you insert advertising in short videos? Of course you can, TikTok allows you to promote a product or service in the Feed, such as TopView, launch challenges with a brand’s hashtag, among other digital marketing strategies.
In the case of Instagram Reels, the best option is to advertise through content creators to promote the product in their reels. However, Instagram has launched its new “Shopping in Reels” feature, a button to introduce purchases through videos. We’ll explain how to make use of Instagram Shopping later on.
Finally, the most important difference we’ve found between the two social networks is that Reels is just a feature of the Instagram app, not a separate platform.
In contrast. TikTok is a social network designed exclusively for short videos. Users use both apps in very different ways. If you use IG you will see posts, stories and photos, while in the TikTok app you will only see videos.
Learn more about the differences between Instagram Reels and TikTok in this WP Live:
In conclusion, we believe that choosing which one is better for you will only depend on what each platform offers you and the content you want to see.
For us, both apps offer interesting things, so now we’ll just have to keep exploring Instagram Reels to see what fun and creative things the next year brings us.
Tips for Reels
still have some questions about how Instagram Reels work? we’re here to help you out and make you a Reels expert!
With these Instagram Reels tricks you’ll be able to make all the videos you want right in the palm of your hand.
how to record reels without pressing the button?
You’ve probably recorded Instagram stories and come across two ways to record: the normal mode, where you have to leave the button pressed, and the hands-free mode, where you tap once to start recording and once to stop recording.
In Reels you can do a mix of both: the record button is used to make the video by tapping and tapping.
Single tap the record button without holding it down and immediately the seconds start ticking away. Press and hold the button to stop recording. And you’re done!
how to record reels in several takes?
The great advantage of recording videos in Reels is that you can record them in several takes. Just click on the record video button and stop every time you want to record another clip.
Now that the reels are 60 seconds long, you can make as many clips as you want. At the end, all the fragments will be shown in the video, one after the other.
Source: El Español
how to trim the duration of clips in Instagram Reels?
If you have recorded one clip too many or a fragment is not synchronized correctly with the music you have added to your Reel, don’t worry! You will be able to adjust the duration of a clip or trim it as well.
Just tap the left arrow, press the scissors button and then use the sliders to determine when the clip starts and ends.
how to add music to reels?
A video without background music is unlikely to make an impact on users. That’s why in Instagram Reels you have the option to add snippets of a song to your videos. Note that you won’t be able to add music to a specific clip, but it will be applied to the entire reel.
First, click on the music note button, then select the song you want to add (you will see the current songs or you can also search for more in the Browse option). Finally, choose the fragment you want to add to your video and you’re done!
how to use an original audio from another reel?
Just like TikTok, on Instagram Reels you can add audio from another reel to your video. But, this requires a little more effort.
To do this, you have to select the video you want to extract the audio from, click on “original audio” and finally click on “use audio”.
Source: Infobae
how to align clips in Instagram Reels?
If you want your reel to look as if you had recorded without any pause, the alignment tool will help you do it. This feature allows you to see the frame where you left the previous clip and follow it so that the jump doesn’t look bad.
Record a clip, then press the align button (the two overlapping frames). Align the camera with the previous frame and record the next clip. you’re done!
how to add effects in Instagram Reels?
want to add a vintage style or change color in your reels? It’s possible to do it with Instagram filters, as they are the same ones you use in your stories.
All you have to do is select the smiley face icon, select the filter you want to use, and if none of them convince you, you can explore more effects in Instagram’s filter store.
Source: The Personal blog
how to use videos from your gallery in Reels?
If you have recorded videos in your gallery that you want to add to your reels, you can do so. Keep in mind that if they are longer than 60 seconds, you will have to trim them.
Click on the button to add videos from your mobile in the lower left corner of your screen or you can also swipe up. Select the video from your gallery that you want to add to your reel and that’s it.
how to use the “green screen” on Instagram Reels?
Instagram prepared this tutorial to explain how to use the famous “green screen” and turn your backgrounds into whatever you want.
can you imagine making videos in the style of the big Hollywood productions? Learn step by step how to use the green screen in Instagram Reels.
Image: Instagram
how to share a reel on Instagram?
Once you’ve recorded your reel and you’re satisfied with it, you can easily post it on your Instagram profile. It’s easier than you think, it’s the same as posting an image or video. you can also send it as a direct message (DM) to a person or even add it to your Instagram story!
Here are the ways to share your Reels on Instagram:
Instagram Feed
The first option is to share your video through the “Reels” tab, which will place your reel on your profile and in your followers’ feeds as an organic Instagram post.
1. First, tap the preview to choose a cover image.
2. to adjust the cover of your reel on Instagram drag your finger along the timeline at the bottom of the screen until you find a still image you like. You can also choose a cover image from your phone’s gallery.
3. Now you can add the description to your reel, just tap the text box to write the lines that will accompany your video. Remember to add hashtags so you have a better chance of your video appearing in the feed of several Instagram users.
4. Finally, it’s time to share your reel on Instagram. If your account is public, people who don’t follow you will be able to see it when they browse the “Explore” tab. This way, your reel will be publicly visible on your profile.
Activate “Share also in feed” (not present on private accounts) to share a video with your followers.
Instagram Stories
The same method above can also be used to share a reel on your Instagram Stories. This way, everyone on your friends list can enjoy your video. Alternatively, if you have a “Best Friends” list set up, you can decide the audience for your reel story.
The “Stories” tab also allows you to send the reel as a direct message to someone or a group.
how to share someone else’s reel on Instagram Stories?
You’ve probably seen a video of your favorite instagrammer and want to show it to your followers, well to share someone else’s Instagram reels you just need to open the video in full view mode and click on the paper airplane icon.
From the pop-up menu, you can share the reel in your story or send it via DM to another user.
how to add captions to Instagram Reels?
Using captions on Instagram Reels will help you create a more inclusive and accessible account for everyone. here’s how to add them!
1. tap the “Text” icon at the top right of the Instagram Reels interface.
2. Then, click the “A+” icon and add text by changing the style, color and size.
With the latest Instagram update you can animate the text. Just click on the “=A” icon and bring captions to life on your Instagram reels.
These are some Instagram Reels tricks you can use, now you just need to let your creativity fly in your videos and make your followers’ mouths drop open.
how to use Instagram Reels for a business?
do you want to increase the reach of your products or services? Instagram Reels helps you boost your business. This Instagram video format is ideal for presenting your product catalog in the most creative, innovative and fun way possible.
Now you can add a shopping cart in a reel and make calls to action through its new feature.
Instagram is not lagging behind and continues to update with the aim of displacing TikTok. The social network has added a new feature: Shopping in Reels. How does it work? It consists of a shopping button within the short videos offered by the platform.
Both content creators and brands will be able to add shopping indicators to their Reels so that users can access the products directly, and thus obtain more information.
With this launch, Instagram now offers the option to make purchases through all its formats: feed, stories, IGTV, live and now Reels.
At the moment, only a few brands are already taking advantage of this functionality. Little by little it is coming to more Instagram profiles, so be patient if you don’t have it enabled yet, the good things always come to those who wait.
Image: The Verge
Ideas for Instagram Reels
need some Instagram Reels ideas? Take note of how you can create viral Instagram reels by trying these exciting content ideas that can work for your brand. get inspired and create fun reels!
Take your followers behind the scenes
Open the curtain and show your audience some behind-the-scenes action. Whether you’re an influencer or a company, creating a behind-the-scenes reel can be easy and effective!
Your followers are curious about how your product is made and what it’s like to work for you. Take the time to share this with them, through a short and dynamic video.
Apply storytelling and tell your followers who you are
If you create a reel on Instagram introducing yourself or telling about your brand’s story, you will generate closeness with your audience. Since Reels appear in the “Explore” tab, you have the opportunity to get to know or share more about your brand with thousands of new followers.
For example, you can tell how to be a content creator, so take advantage of this idea of Instagram Reels.
Offer tips and tricks to your audience
If you’ve run out of ideas for Instagram Reels, tips and tricks are a good place to start. Regardless of your industry, this idea for Instagram Reels has valuable information that can help your audience.
Whether it’s sharing style tips and outfits, or tricks for taking photos at home, the creative options are endless.
Join a new trend
one way to get your Instagram reel in front of more users is to join a trend! Just like on TikTok, trends come and go, so it’s a good idea to keep an eye out.
Scroll through the “Explore” tab and check out the Reels that other brands are doing and if you notice a trend, jump on it!
Or, why not create your own trend? Make a dance, a challenge or a hashtag and ask your followers to join in on the fun. maybe you can even encourage them to create their own!
Make “How-to” style instructional videos.
From showing your followers how to make the perfect cover for their Instagram Reels, to how to make an easy food recipe, there are plenty of ways you can create fun how-to reels.
Don’t be scared off by the length of a reel, there are many creative ways to maximize the time. just let your imagination run wild!
Reel Trends
If you want your Instagram reels to make an impact and help you generate a good number of followers, the best thing you can do is to keep an eye on trends. It is important that you pay attention to this, because trending music in reels is a good way to put a musical background to your content and appear in the current search results.
Similarly, you should pay attention to the type of content that people create, because many times it is very easy to promote your account, your products or services with a certain type of content for Instagram reels.
Therefore, we want to share with you what are the latest trends in content and what music is used to accompany it.
Share photos of the person you love
Currently, Instagram Reels in which you share a video with photos of the person you love the most are trending. This type of reels is accompanied with the song Can’t take my eyes off of you by Frankie Valli.
This trend of Instagram Reels also serves to share content of couples, especially to celebrate anniversaries or special dates.
Check out the trend on Instagram Reels.
Quick routines and tutorials
Other trending reels include morning routines and quick tutorials on just about anything. The trending music in reels of this type, are upbeat songs like Just a cloud away by Pharrel Williams.
In fact, right now, Pharrel Williams’ song is positioned as one of the top three music trends on Tokboard. So we recommend using it for your Instagram reels – what works for TikTok works for Instagram too!
Check out the trend on Instagram Reels.
Funny videos with transitions
Funny videos never go out of style, although certainly the formats and ways they are presented vary. Currently, there are some trends in reels that are based on videos with transitions in which you go from one mood to another. The most popular music trend in reels to accompany this type of content is Beyonce’s song, Crazy in love.
Although you can use many other songs more, especially if you see examples in and review other trends in reels within the social network.
Check the trend in Instagram Reels.
You have to keep in mind that reel trends are constantly updated, and that content consumption within social networks changes very frequently. Ideally, you should be checking trending music in reels every time you are going to create content for your followers.
The best songs for Instagram Reels
If you spend many hours of your day watching some Instagram Reels videos, then you know how hard it is to get the most popular songs for reels out of your mind. imagine the huge amount of money record labels are saving!
In fact, this Instagram feature has become not only an endless source of fun for users, but also a common promotional gimmick among content creators and brands to make use of trending music in their reels.
From classic Doja Cat songs to Camilo’s love songs that you can dance your heart out to, you can make your short video with just a few moves and the right music go viral in a matter of seconds.
We know that the music world is filled with tons of new albums and songs, and it doesn’t stop here! Every day, the list keeps growing. But only a few songs are suitable to make a content become trending.
That’s why, below, we’ll share with you the most popular songs on Instagram Reels that will help you create a spark in the audience and, thus, your videos can appear in the Instagram magnifying glass. let’s see what they are!
Leave the Door Open – Bruno Mars, Anderson Paak, Silk Sonic.
Honeypie – JAWNY.
Kiss me more – Doja Cat.
Good 4 u – Olivia Rodrigo.
Levitating – Dua Lipa.
Break my heart – Dua Lipa.
It’s Tricky – RUN DMC.
POV – Ariana Grande.
Expensive clothes – Camilo.
Dance with me – Selena Gomez.
Everything about you – Rauw Alejandro.
Miénteme – Tini & María Becerra.
Photo ID – Remi Wolf.
Peaches – Justin Bieber.
Walk – Saucy Santana.
Run – One Republic.
Diamond – Sam Smith.
Candy – Doja Cat.
Say so – Doja Cat.
Live a Lil – Good Gas & FKi 1st.
Golden – Harry Styles.
Dance Monkey – Tones and I.
Ride It – Regard.
Heartbreak Anthem (with David Guetta) – Galantis, David Guetta, Little Mix.
While creating amazing new content on Instagram Reels, make sure to make a mix of old and new music to make your videos appealing to your target user.
You can also find out what music is trending on Reels by logging into Instagram’s music library. There you can see a list of song suggestions that you can use, and each one tells you how many reels have been made with that song in the background. You can also try out the new releases in the library or explore the original audios section.
Instagram Insights: how to view reel stats on Instagram?
Instagram has released a recent update that includes what content creators and brands have been waiting for a long time: viewing Instagram Reels stats.
Previously, the only way to check the performance of an Instagram reel was to go to the Instagram Reels tab on your profile to see the number of views each video achieved, which can be checked on the right side of each reel.
You can still use this quick check to view the performance of a given reel, however, it is now possible to track the overall progress of your short videos through Instagram Insights.
To access Instagram Insights, go to your profile via your mobile app. Then tap the Insights button below your bio.
Remember that Insights is only available for professional accounts. relax! You can switch to a Creator or Business account in your settings; it only takes a minute. Also, if you’re a new account with a small following you can also use Instagram Insights.
That said, the next step is to head to Accounts Reached in the Overview section. Now, Instagram Reels stats are included in the Reach breakdown.
Image: TechCrunch
According to the official Instagram blog, this allows Instagram users to have a better understanding of how reels contribute to an account’s performance, whether it’s a business or an influencer. As such, you will be able to visualize new metrics including plays, accounts reached, likes, comments, videos saved and shares shared.
Image: Instagram
If you want to see the stats for all your short videos, scroll down to Reels in the Insights Overview screen and tap the right arrow next to your number of reels. And presto, you can see all the performance metrics of your reels in one place. Amazing, isn’t it?
On the other hand, if you want to check the performance of a specific reel, open the Instagram Reels feature from your profile. Then, tap the three-dot icon at the bottom right of the screen. Finally, click on Insights.
Image: Instagram
can I know who sees my Instagram reels?
Just like IGTV, you will be able to see who has liked and who has commented on your video, likewise, you will be able to know how many times your reel has been viewed, but you can’t know exactly who has viewed your Instagram Reels. Unlike Instagram Stories, the feature does not track who views your video.
As mentioned above, you can see the number of times your reel starts playing. That said, this does not include replays and, as Instagram noted on its blog, this metric is under development.
Image: The World
Tools for your Instagram Reels
On the Internet there are a myriad of tools you can use to create Instagram Reels that reach your audience more effectively. With tools such as Tokboard, with which you can choose a suitable audio for your content; CapCut, with which your edits can acquire a higher quality; and Top hashtags, to identify trends within the social network, you can optimize your results.
In addition, these tools can be used for free, so you just have to put a little creativity into what you are going to do. Let’s take a detailed look at the features of Tokboard, CapCut and Top hashtags.
Tokboard
To start talking about this tool, we have to point out that there is nothing like “Tokboard Instagram” or “Tokboard Reels”, this tool exclusively analyzes music and sounds that are trending on TikTok. However, you can use Tokboard as a complementary tool to see what music trends are trending on TikTok and use the best songs in your Instagram Reels.
If you’re an Instagram user you’ve probably noticed that much of the content posted on Instagram Reels was first posted on TikTok, so to find what music is trending on Reels, you can use Tokboard and analyze TikTok trends.
Best of all, Tokboard is free and allows you to listen to the sounds without any hassle.
Source: Tokboard
CapCut
CapCut is a free video editor with which you can enhance the content you make for your Instagram Reels. It is also very easy to use, and it is very convenient when you are going to create reels from content that you already have recorded in the memory of your device.
We recommend using it together with Tokboard to improve the results with your publications. If you create valuable content, and use the trending music in reels, surely your reach will increase much more than you expect. you can download it for Android or iOS and edit all your content from your phone!
Source: CapCut
Top hashtags
Hashtags are a good way to know what things are trending on Instagram, so you can use them to design your strategy and achieve a greater reach. This tool is very useful to know which hashtags to use, as it analyzes which are the most used hashtags and, just like Tokboard, gives you an idea of what you should do.
These tools are a good combination for your Instagram reels, and we are sure that by using them you will be able to boost the results of your account, regardless of whether it is a personal account or a brand account.
Source: Top hashtags
We hope that the new Instagram Reels features and tricks have helped you explore more of this format, which has become a favorite for brands, and why not for you?