40 fonts for logos: how to choose the best typeface?

Let’s face it, better than 10 are 40 fonts for logos. And that’s what you will find in this article. Let’s see why fonts for logos are so sought after…

If we had to make an analogy between logos and colors, we would say that logos based on typographic characters are like black and white. Why? Because they are a classic that will never go out of fashion and have been reinvented over the years, thanks to the most skilled designers.

So, if you have decided to create a typographic logo, let us tell you that this is one of the design trends for logos in 2022. So, what’s next? You should be wondering which fonts for logos are the best, or how to choose a creative font if there are as many fonts as fish in the sea?

We know that choosing the right font is the main challenge that any designer faces when creating a logo. that’s why we selected the best fonts for logos (which will serve as a guide and inspiration).

But first, take a look at these 40 vintage typefaces (that your godmother and your clients will love) and 70 lettering fonts that will give life to your designs.

Let’s start smelling the best fonts for logos!

Futura Font

This is one of those fonts for logos that is characterized by the fact of looking eternally young and fresh, even though it was designed in 1927 by Paul Renner. Perhaps that is why it is so popular among designers and typographers. Futura belongs to the Sans Serif family and is associated with efficiency and functionality. Volkswagen and Vuitton are some of the brands that chose it.

tipografías para logos

Futura Font

Cunia Font

Can’t find free fonts for logos? The answer is Cunia. It has lightly rounded edges and is perfectly suited for a variety of visualization and design purposes: pictures, labels, patches, letters, printouts, etc. However, it contains only uppercase letters. The best thing: it’s free.

tipografias gratis para logos

Download Cunia Font

Morganite Font

Ideal for manchetes, logos, prints, magazines, packaging and much more. Morganite is a free logo font with 18 different styles.

fuentes gratis para logos

Morganite Font

Nordic Font

Inspired by Norwegian runes (writing synonyms used by ancient Scandinavians), Nordic is an experimental font for logos based on lowercase letters, numerals and basic punctuation. This typeface is ideal for those looking for an uncommon logo. Its latest version offers two styles: Alternative and Regular.

tipografía logos creativos

Nordic Font

Gilroy Font

Gilroy is a modern Sans Serif with a geometric touch. it is a logo typeface perfectly suited for graphic design projects and any use of fabrics, i.e., it works easily for web design; as well as for signage, corporate and editorial design.

fuentes para logos Gilroy

Gilroy Font

Proxima Nova Font

The Proxima Nova family is a complete reformulation of Proxima Sans (1994). It consists of 48 OpenType fonts in three lengths: Proxima Nova, Proxima Nova Condensed and Proxima Nova Extra Condensed.

Stylistically, Proxima Nova is inspired by typefaces such as Futura and Akzidenz Grotesk. The result is a hybrid that combines humanistic proportions with a somewhat geometric appearance. How about experiencing this free logo font?

fuentes para logos

Proxima Nova Font

Steady Font

If there is one thing that characterizes Steady, it is that it is a script font with a lot of personality. It has 126 alternative characters to improve your design and you can use it to create a logo, a letter, a letterhead or a wedding invitation. it is a very versatile logo font. To access the features of OpenType, you will need Adobe Illustrator and Adobe InDesign.

fuentes para logos Steady

Steady Font

Norwester Font

it is suitable for logo creation, use in letterheads, headers and t-shirt designs. Norwester was created by Jamie Wilson and comes with a very generous SIL open font license.

it is a condensed geometric sans serif font that includes lowercase, lowercase, numerals and a variety of symbols.

fuentes para logos Norwester

Norwester Font

Handelson Font

Possui uma coleção de 6 fonts handmade with an authentic and organic touch. Their textures and rough edges mimic the handwritten and printed style. By combining these fonts, you can create diverse typographic solutions with a unified visual.

fuentes para logos

Handelson Font

Harabara Font

A basic sans serif font designed by André Harabara in 2009. It contains 169 defined characters and 169 unique glyphs. it is a free font for logos for personal use, due to its cleanliness and appropriate thickness. However, in 2013 a new version called Harabara Mais was developed. The Harabara Mais family includes light, light italic, normal, normal italic, bold, bold italic, black, black italic, dark and dark italic versions.

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Harabara Font

Iconic Font

it is a condensed and rounded Sans Serif style. Iconic is a multipurpose font family, as it works for logos, editorial or web design. Its elegant and minimalist aesthetic embodies very well the spirit of contemporary technology.

Iconic Font tipografías para logos

Iconic Font

Supreme Font

Its geometric perfection adapts very well to any type of modern graphic design project. Suprema can be used to design a logo or simply to give a new touch to a long text. Like other typefaces, it also has many Opentype features.

tipografías para logos suprema

Suprema Font

Mosk Font

it is a linear sans serif font, simple and with a lot of personality, which makes it suitable for logo design. The Mosk family has 9 typefaces: Thin, Extra-Light, Light, Regular, Book Medium, Negrito, Black & Ultra. it is one of the free typefaces for logos that also includes lowercase, lowercase and numerals.

tipos de letras para logos

Mosk Font

Qanelas Font

This is a font designed by Radomir Tinkov. The Qanelas family is a modern sans serif with a geometric touch, it includes 20 fonts and their corresponding italic. If you are looking for fonts for logos, this is a good choice.

On the designer’s site you can download two fonts for free: Qanelas Soft Extra Bold and Qanelas Soft Ultra Light. They are for personal use.

tipografías para logos

Qanelas Font

Mentone Font

This typeface works for all types of projects. Mentone has rounded edges and subtle chamfering (borders), which are almost invisible in text sizes, but add an optimistic and irreverent expression to fabric sizes.

Mentone was named after the suburb of Melbourne, Australia, where the designer lives and was born as an attempt to extend the line of the great sans serifs of the previous century: Frutiger, Stone Sans and Myriad.

tipos de letras para logos

Mentone Font

Gentona Font

Developed for a wide range of applications (including logo design), Gentona was born with the intention of supporting contemporary design objectives along with a Swiss demand for a neutral typeface.

This logo typeface was created by Rene Bieder and its Free Demo version is available in two fonts: Gentona Extrabold and Gentona Extrabold Italic.

tipos de letras para logos

Gentona Font

Bw Furrow Font

A fresh, optimistic sans serif font, with soft and rounded shapes. The Bw Surco family is very practical and ideal if you want your logo to have a friendly and spontaneous personality.

It comes in 12 styles that accept all European Latin and Cyrillic languages, with stylistic variations for Bulgarian, Serbian and Macedonian. A font for logos with many OpenType features, such as old style and overlay figures, case-sensitive shapes or fractions.

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Bw Furrow Font

Coves Font

it is a free typeface designed by Jack Harvatt. Coves is intended for use in the design of logos and titles in general. It includes two font styles and is for personal use. To obtain a commercial version, it is necessary to contact the designer.

tipografías para logos

Coves Font

Fela Font

A bold font designed by Laszlo Feja. Fela Font has regular curves and is ideal for titles, logo design, letters and banners. It includes two fonts, uppercase letters, numbers and symbols.

It is freely available for personal and commercial use.

tipos de letras para logos

Font

Maxwell Font

Modern and with rounded edges, Maxwell is a font applicable to any type of graphic design (web, print, motion graphics, etc.) and perfect for spot and logo design.

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Maxwell Font

Bodoni Font

it is a font created by Giambattista Bodoni, who, thanks to printing technology at the end of the 18th century, managed to design letterforms with greater contrast between thick and thin strokes. One of these typefaces was Bodoni, an elegant and refined typeface that is still very popular today.

Besides being one of the first modern serif fonts, Bodoni is one of the most famous fonts for logos, as it has in its catalog the logos of Vogue and Calvin Klein, brands linked to fashion. Get to know the secrets behind 10 logos with hidden meanings.

Therefore, if you are looking for a source for logos related to the fashion shows and fashion industry, Bodoni is the right source for you.

Bodoni Font is free for personal use.

letras para logos famosas

Bodoni Font

Nunito Font

This is one of the main typefaces of the Nunito family. Vernon Adams created the Nunito font as a rounded sans serif, which over time became one of the most popular fonts in Google’s font library.

Later, Jacques Le Bailly expanded the project to a full set of weights and a non-rounded regular terminal version called Nunito Sans.

Nunito is one of the most modern and fresh fonts for logos. It is licensed under the Open Font License.

fuentes de letras para logos
Image: awwwards.com

Nunito Font

Didot Font

Before being a typeface, Didot was the name of a family of French publishers in the late 18th century. Didot is a font with several styles, one of which is used in the logo of the Italian brand Giorgio Armani.

It is one of the typefaces for logos used in the fashion world. Didot is mature and elegant and has a high contrast in the thickness of its lines.

tipografías para logos

Didot Font

April Fatface Font

it is a typeface for logos (and other uses) inspired by the large title fonts used in advertising letters in Great Britain and France in the nineteenth century.

Abril Fatface is one of the 18 styles of the large Abril family, designed by TypeTogether. It is characterized by fine serifs and clean curves, these details make it a legitimate font with a refined and elegant touch.

Abril Fatface Font is licensed under the Open Font License.

tipos de letras para logos

Abril Fatface Font

Frutiger Font

This font was commissioned in 1968, but was completed in 1975. Once completed, it was used in the directional signage system of the Charles De Gaulle International Airport, in Roissy, France.

Frutiger is a sans serif font designed by the Swiss typographer Adrian Frutiger, also creator of the Univers font.

If you are looking for a highly legitimate logo font, use Frutiger.

Frutiger Font is free for personal use.

tipos de letras para logos

Frutiger Font

Neo Sans Font

it is a sans serif typeface with a simple structure: a monolinear shape, open character shapes and smooth curves. Neo Sans Font is not only a creative typeface, it is also designed to make a modern impression.

Its progressive personality makes it an excellent choice for branding projects, as well as for editorial design. Designer Sebastian Lester describes his Neo Sans typeface collection as “legitimate without being neutral, nuanced without being demanding and expressive without being distracting”.

It is one of the best typefaces for logos, because it works very well when combined with a serif font. For a more direct continuity, it can be integrated with its mother typeface: the Neo Tech family, also from Lester, although this one is more minimalist and takes the futuristic style even further.

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Neo Sans Font

Butler Font

This is a free serif font inspired by a mix between the typefaces Dala Floda and the famous Bodoni family. Butler Font was designed by Fabian De Smet in 2015.

The entire Butler family contains a total of 7 regular weights and 7 stencil weights, text figures, ligatures, fractions and much more. It also adapts to many different languages with its added glyphs.

Butler Font is a typeface for logos, letters, large titles, books and all kinds of elegant material.

tipografía para logos

Butler Font

Rufina Font

Simple, delicate and elegant are the words that best characterize Rufina Font. Starting from an idea that was conceived long before her “birth”, Rufina was created from combinations of dark text on a light background.

It has a mixture of contrasting forms influenced by the Bodoni font and an emotional touch of the calligrapher’s grief. For this reason, it is also in our list of typefaces for logos.

The Rufina family consists of two weights, their italic equivalents and a set of alternative cuts, each with a selection of illustrative ornaments. It was designed by Martín Sommaruga, whose typographies have been used by major international brands in several fields: identity, editorial, packaging and web design.

tipos de letras para logos

Rufina Font

Brandon Grotesque Font

Brandon Grotesque is a six-weight sans serif. It was designed by Hannes von Döhren in 2010. It is influenced by the geometric style sans serif fonts that were popular during the 1920s and 1930s, whose shapes were visually corrected for better legibility.

Brandon Grotesque has a functional visual and a cushiony feel. While fine and dark weights are excellent on canvas, light, regular and medium weights are well suited for longer texts. These characteristics also make it an excellent font for logos.

tipos de letras para logos Brandon Grotesque

Brandon Grotesque Font

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