Names for Instagram with the right features can make your followers always keep you in mind and consider you over other brands.
Today, many users with various types of content struggle to get their profile to reach more people. But how is it possible to stand out in this competitive space with thousands of users? The first step is to select the right Instagram name to become a brand that will stay in the minds of your users for the long term.
The key to becoming a reference in the digital world is not only learning how to use Instagram perfectly, nor mastering all the Instagram video formats to generate quality content, you must also pay close attention to your brand’s Instagram name!
To help you in that sense, in the following lines, we will teach you what is the importance of the name for Instagram and how to choose the most suitable one without failing in the attempt. In addition, you will discover how to change the name for Instagram in case you want to renew yours, and some Instagram name ideas to inspire you.
So, are you ready to get started? read on and learn how to choose a creative Instagram name in simple steps!
what’s the importance of a good Instagram name?
Before you learn how to choose a name for Instagram, we think it’s important to delve into the reasons why you should take a little more time in narrowing down which username will best align with your brand.
Currently, due to the evolution of social networks, social network profiles are becoming more complete and informative, as they should let you know who you are and what you offer on the network. Remember that, just as the images you share have a purpose, your name for Instagram also reveals information, even before someone enters your account.
Therefore, the names for Instagram are the first impression of a profile and this should adequately reflect what the content you want to convey to the public.
So, to attract potential customers or followers as time goes by, your Instagram name can’t be just any name. It is important to choose a name that is original, creative and easy to remember; this way, every time someone wants to search for your profile, they will be able to find it quickly.
Don’t forget that there is no user the same as another, that’s why choosing the right name for Instagram is the most important opportunity to differentiate yourself from the rest. Then, starting from this point on the right foot, you will be ready to change the course of your company in the digital world.
Image: Pexels
how to choose a name for Instagram?
To help you choose names for Instagram that reflect all your creativity, we’ve put together this guide with a series of steps that will help you know what to do before delimiting your username on IG.
1. Identify the type of account
The first point you should consider is that Instagram has different types of accounts, so, according to the purpose for which you are using this social network, both the name for Instagram and the configuration of your profile should change.
According to our expert, business accounts offer you special benefits to monitor the development of your brand on the network, since you will be able to check interaction statistics, schedule publications, implement ads, etc.
Therefore, we recommend you identify which user you are and what is the purpose of your profile in order to choose the best name for Instagram.
2. Make a list of keywords
After identifying your brand and the objective of what you want to do and who you want to reach, to choose the best name for Instagram, you should dedicate yourself to research fundamental aspects to conquer search engines.
We recommend you to make a list of phrases that are related to your business or profile. To do this, you can start by answering these questions:
who are we?
what are we like?
what message do I want to convey?
what do I offer my client?
Additionally, it is worth learning how to do a keyword research to find out which are the most searched words related to your business. This will help you select those terms that engage with the type of user you want to have and include them in your name for Instagram.
Keep in mind that, according to Hubspot, “when you have this keyword in your general and user name, it is more likely to show up in search results for suggested accounts.”
So, by doing this search, it will be possible for you to find the essential words to ensure you reach your audience and increase your brand’s reach in a sustained way.
Image: Pexels
3. Select a simple phrase
Laura Figueroa, our social media expert, tells us that a name for Instagram should be easy to remember, attractive, simple and representative. We recommend not exceeding 15 characters and a maximum of two words. Avoid using very long phrases as much as possible.
Additionally, your Instagram username should be easy to pronounce and spell, otherwise, your users will not be able to find you easily on the platform. Remember that the simpler it is, the better it will be for your Instagram profile and for your visibility on the network.
4. Mention what you want to offer
Instagram names must be representative. This means that your user must match the content you are going to publish. To do this, it is best to use words that relate to the activity of your profile. For example, if you are a photographer you can put “Miguel Foto” or if you are a chef “Eduardo Chef”.
Remember that it is important to mention what you do in your Instagram username, this way, users will recognize what your profile offers them.
5. Keep order and similarity with other networks
If you have other social networks such as Facebook, Youtube or Twitter, we recommend you to generate a username on Instagram that is the same as those platforms so that your followers can easily find you.
In addition, according to our expert, by having the same username on Instagram and on all social networks, you will ensure that the public can remember you every time they need to search for information or products that are related to your company’s line of business.
Image: Pexels
6. Verify that your Instagram name is available
According to a study by Emarsys, a software provider for digital marketing companies, 71% of companies use Instagram, that is, it is possible that several names you have in mind are already taken.
So, after having followed the previous steps of our guide on names for IG, it is essential that you check the availability of the username you have selected. To do this, our expert recommends using NameCheck: a page where you can check if the Instagram name you want is available.
To avoid mishaps, we advise you to have at least 3 alternative names for Instagram that meet the characteristics we have previously mentioned.
Image: Pexels
what should you avoid in an Instagram name?
If you thought there were no limitations when creating Instagram names, you were wrong! There are some considerations you should take into account when creating the ideal username.
So, so that you don’t fail in the attempt to create your Instagram user name, below, we bring you a list of things you should avoid so that search engines favor your brand.
1. Numbers
If possible, we recommend avoiding numbers in your Instagram name choices, as they are hard to remember and can sometimes be confusing. In addition, users with numbers are not eye-catching and in the Instagram search engine they do not appear as the first option.
2. Unused letters or words
On the other hand, very rare words or rarely used letters are also factors that affect the retention of the username for Instagram in the minds of your followers. In that sense, it is advisable to avoid the following letters: ll, ch, ñ, qu or rr .
These letters are of local usage, so, in order to have more reach, you should not consider them. Similarly, very abstract words are difficult to understand and remember, which could generate difficulties for your users to find you online.
3. Hyphens, dots or random characters
Finally, you should also consider that putting a hyphen (-), underscore (_) or periods (.) in names for Instagram is not recommended.
The fundamental reason why it is advisable to avoid these signs is simple: most people forget where this character is located and this makes it difficult to write the user name in the Instagram search engine .
Remember to make it easy to access your profile so that your customers and users in general can find you much faster, otherwise, there is a chance that you will lose the opportunity to gain followers.
Image: Pexels
how to put a new name on Instagram?
Now that you know the importance of the user name on Instagram, it is likely that you want to opt for one that has the features we mentioned above, but how to make this change that will determine the success of your brand?
If you still don’t know how to do it, you will be relieved to know that the procedure to edit your Instagram username is super easy and simple, so it won’t take you more than 5 minutes. To make this process easier for you, below, we detail step by step how to do it.
Step 1: Log in to Instagram from your mobile device and go to your profile.
Step 2: Click the edit profile button.
Step 3: On the screen, you will see the different information of your account that you can modify such as name, presentation, website and connected facebook page.
Step 4: In the “username” option, you will see your current name. To change it, click on it and type a new one.
that’s it! As we told you, changing your Instagram username is super simple. The difficult task is actually to choose the most original and creative Instagram names to captivate your audience.
It is important to highlight that you can repeat this procedure as many times as you want; however, keep in mind that the ideal is to define the name for Instagram that most aligns with your characteristics and stay with it in the long term to consolidate your brand .
Image: Pexels
Name ideas for Instagram
So, if you are determined to change your name for Instagram, but you don’t have in mind any alternative to replace your current name, this section will be your salvation.
In the following lines, we will share with you 6 Instagram username ideas that will serve you as an inspiration to put yours together in the right way.
Take note of the essential points that may suit your particular case and start shaping your new Instagram name.
1. Use known words
The familiar will always be the most sought after. If you want your Instagram username to be easy to find, use words that people know, that they use constantly and that maintain a relationship with your brand or venture.
Image: Instagram
2. Create a rhyme
Rhyming will never go out of style. To attract attention, use funny words that rhyme when read. This way, users will be able to empathize with your profile and trust what you offer them.
Image: Instagram
3. Add the language or country of your brand
In many names for Instagram, you’ll often find a word or letters that reference the brand’s native country or language. This helps those companies that have different profiles for each country they’re targeting.
Image: Instagram
4. “Official”
Usually, this resource is widely used by medium and large companies that have to deal with fake accounts posing as them.
So, if you have a brand or entrepreneurship, the word “official” will act as a differentiating element in your name for Instagram, as it denotes exclusivity and professionalism.
Image: Instagram
5. Company category
If you have a startup that is just starting, it is advisable to use a word referring to the industry in which you are in your Instagram user, as this will position you among the top search options and your profile will achieve more visits.
Image: Instagram
6. “I am”
Sometimes, placing only your name in the Instagram user is complicated because, most of the time, these are already in use. So, if you want to promote your personal brand, you will find this idea useful.
When setting up your Instagram username, in addition to your name, you can include the word “I am” or the phrase “I am” at the beginning of your user to make it more eye-catching and original. This way, you have more chances to find a name for Instagram available and thus stay in the minds of your users.
Image: Instagram
congratulations! You have reached the end of the article and now you know how to create a catchy and original Instagram name to gain more audience. Keep in mind each of the steps we have described, as well as the aspects you should avoid so that your next Instagram name helps you consolidate your brand online .