In the world of design and advertising, the brochure is a great element to make information known in an eye-catching and easy way. What is a brochure ,This type of brochure is a way to make advertisements providing information about your company, brand or product through advertising flyers.
Making a brochure is like putting together your cover letter. For this reason, it should convey the same characteristics and values that represent your brand. At this point, graphic design is one of the disciplines that help us to advertise products through a visual message. The idea of the brochure is to generate an effective communication with the target audience and that customers keep a good idea of your product or service.
Creating a brochure has a series of steps that you will learn more about later, however, it is essential to let your creativity, versatility and active listening flow. This will help you stand out from the competition and capture the needs of your customers to make a brochure that really interests them.
This guide is perfect for everyone who is looking for a way to convey an idea in a simple and creative way. In addition, it can be completely useful for entrepreneurs and businesses that are looking to advertise a product or service. Let’s learn what a brochure is and how to make it.
Definition of brochure
Knowing what a brochure is is the best way to start this guide. The brochure is a marketing and advertising tool that offers information about products or services. There are many ways to make a brochure, since they vary in size, shape and design. Usually, images and a good storytelling are used to attract the attention of the target audience and expect good results.
The brochure is ideal to be part of advertising campaigns and can be in printed or digital format. New technologies have allowed the creation of programs that help us to design this type of elements. For example, we have the Adobe InDesign program, which you can use to design, create page styles, font formats, typography, add images and graphics.
Types of brochures
When we talk about what a brochure is, we must take into account that there is a list of models or types that you can use. These are differentiated by the number of sides they use or the way they are organized.
Tri-fold brochures: this is an informative brochure with folds, so it is divided into three equal columns (on both sides). It is widely used to promote a product, event or tourist sites.
Diptychs: this type of brochure is divided only in half and has two back sides and two front sides.
Folders: in this case, you will have to fold the sheet in four parts, so you must be more careful in the organization of your text and images. You can present the brochure as an accordion or as a book.
Inserts: this is the version of the brochure that is more similar to a book. It contains a number of pages and is usually bound to make it easier for the client to read.
Polyptychs: this type of brochure has more than five sides. It could be a pentaptic, hexaptic, heptactic, etc.
Poming: it is a promotional brochure that fulfills the function of being placed in rear-view mirrors, door handles, among other spaces.
Source: Pexels: Pexels
what are the parts of a brochure?
What characterizes a brochure is its creative and innovative style. We have already told you about the multiple forms it can take, now it is time to mention the particularities of its content.
Cover: the cover is the first thing your target audience will look at. It will determine whether people will be encouraged to read the brochure. “It should inform at a glance what will be found inside, usually with a main image (photograph, illustration, graphic, etc.), an eye-catching headline, a logo or brand and a slogan or claim, as appropriate,” says Bahay.
Content: this is the body of your brochure. It is important that it is well organized and has the information in a hierarchical order. This will make it much easier to read. We recommend numbering the pages and using bullets points.
Format: this aspect will depend on your budget. In case you do not have the option of creating your own format or style of brochure, there are templates on the Internet that you can use.
Design: it is a must in the creation of your brochure because it gives it that touch of personality and attention that every product needs. You can add colors, images, tables or graphics.
Headings: it is necessary that your text is interactive and that there is not too much density in the text. To do this, you can use headings that help you separate the most important topics.
what are brochures used for?
So far we have already talked about many important aspects of the brochure, you may be wondering what is missing. Well, there are two very important sections left, one of them is about the usefulness of brochures. This is divided into three:
1. Informative function.
The brochure serves as a means to inform customers about some relevant situation of the brand, service or product. In this type of brochure, well-structured texts and a good design are used to attract the attention of customers in an effective way.
2. Advertising function
As we have already mentioned throughout the text, the brochure can be used as an advertising brochure. The Vive Conectado platform points out that this is one of the main marketing tools and becomes very effective with customers.
3. Identifier function
Finally, there is the identifying function. This is used for brands to gain more prestige and credibility from their target audience.
Steps to create an attractive brochure
Well, we come to the main point of our guide. You are probably wondering why it is at the end of our blog post if it is so important. We thought it was necessary that there is a whole previous explanation of what the brochure is so that when we get to this part, the steps become much easier to understand and do.
1. Identify your target audience
The first thing you should do is to identify and research your buyer persona. This means that you will have to make a study that will help you to know the interests of your audience or a kind of Minimum Viable Product. The latter allows you to create a first version of your product and apply it.
2. Prepare your content
Once the first step is done, you are ready to create your content. Here it is key that you structure what you are going to report and make a rereading of what you are writing. The goal is that your text is understandable and creative.
3. Design your template
Now we come to the part that every graphic designer loves. Don’t worry, if this is not your specialty, you have the opportunity to hire one or download one of the templates placed on the web. In this space you can choose the design you like the most and adapt it to the style of your brand.
4. Incorporate the text in your template
This is a short but very important step. In order to have a good result in the brochure, you must have paid attention to the second and third steps. With the content created you are ready to distribute everything in your template.
5. Add the cover page
Finally, it’s time to add your cover page. This can be made up of the title, an image, the brand name or the logo. Remember that this will be the first impression of your brochure, so it must be unforgettable.
We are done for today. Now that you know what a brochure is and how to make it, try your hand at designing one that you like. It’s a matter of gaining practice, so don’t worry if you don’t get it perfect the first time.
The brochure can be used for big projects or advertising campaigns. Don’t forget to do it calmly and take into account all its parts (content, format, style, cover, etc.).
we hope to see one of your brochures at some point!